We modelled the device and its stand entirely from scratch, with incredible attention to detail to allow close-up, high-resolution renders to be output for additional marketing and advertising purposes.
The slightly warm yet cooly crisp lighting was developed to allow the office environment accent colours, devices, screens and light-emitting elements to really stand out.
The animation smoothly highlights the various features of the Cellbooster Pro device and offering, with beautiful visuals and movement.
The finished commercial won no fewer than three Platinum AVA Awards in the categories of 3D Animation, Motion Graphics Design, and Marketing, and a Gold Stevie Award for the Best Product Sales Video in the US.
