Born of Sound

Brand Identity, Product Technology & Website
Bay Area sound-form visionaries Born of Sound tasked us not only with creating and developing their brand identity, logo, website and online ordering platform — but also, with developing the bespoke visual technology for creating and rendering uploaded sound recordings in colourful and striking visual forms. A truly multidisciplinary design project.
PROJEKTE
We first designed, developed, and programmed the digital technology for turning uploaded sound files into visual results — keeping in mind the high-resolution required for large-format digital printing.
The brand identity took shape after hours of brainstorming and pages of sketches — the concept of a quote literally being a sound-wave was born.
The website was designed and built using playful typography, with the sound-forms being the main focus and colour on the pages. Heavy, textured business cards were created, with the sound-form wrapping around from the back to the front side.
The eCommerce back-end platform allowed the customer to upload and preview their sound files, choose different visual rendering styles and colours, select size and mounting style, and order their finished sound-form in one easy process.

Site Copy: Alyson Kuhn

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