Le Tourment Vert Absinthe

Commercial for in-flight broadcast & promotion

We created a broadcast commercial for this new brand of Absinthe — a wormwood-infused liquor which was banned in the US in 1912, and reintroduced in 2007 by the renowned French distillery Vinet Ege (now Vinet-Delpech) from their San Francisco base. Virgin America, for whom we designed in-flight napkins and merchandising, were also “on-board” as a partner with the product launch.

PROJECTS

Our design was influenced by the history and Bohemian spirituality of 19th century Paris, where world-famous artists and poets gathered and sipped this famous herbal, wormwood-based liquor, infused with a cube of sugar.

They were inspired by the swirly, green, hallucinatory ideas which it produced, thus coining the phrase, Le Tourment Vert — literally “The Green Madness.”

The video also featured in-flight aboard Virgin America planes en route to Las Vegas, with our printed napkin designs complimenting the drinks served during the flight.

Once again, we partnered with Federico Chieli to create the score, which perfectly nails the genre.

Music: Federico Chieli