We took this client and project on with great enthusiasm, given that sports and diabetes are (coincidentally) of huge, personal importance to us.
From the first website onwards, we created new experiences and visual styles for each of the the major milestones in the company’s history — such as when the product went from glass bottles to aluminium cans, and when new juice drinks, protein shakes and coffee beverages were introduced.
We created highly-interactive and memorable web experiences, which helped create maximum exposure for the product and the company.
Our 3D product renderings were also displayed on delivery trucks and on 30ft-high rooftop billboards in San Francisco and around the Bay Area. Talk about exposure! As they say, it’s good energy…
