While mainly a video edit which builds the story, our integration of motion graphics tracked to the footage helped elevate scenes and transfer information about the new technology and the numerous fields and industries which can benefit from it.
Elements were designed to be on-brand yet minimalistic, but stand out individually per scene.
The finished scenes brought a clean, crisp new look to the brand — a feeling of “something new” and fresh to come.
The finished piece was used during AT&T’s Annual New Technology Preview, for presentation to investors and marketers alike.
